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April 18th, 2012
September 12th, 2011
All Photos @Thomas Hoeffgen/212 Artists.
Thomas Hoeffgen braved the waters off Santander, Spain, to capture the insatiable drive of the Pre-Olympic Spanish Sailing Team. The three-day shoot for Timberland, the 2012 London Olympic Games official technical supplier of footwear and apparel, combined equal parts grace and determination. Hoeffgen’s prowess as a photographer matches the athletes’ dreams. The future looks bright as Olympic gold. Cue the “La Marcha Real.”
—Courtesy 212 Artists.
July 22nd, 2010
All Photos © John Midgley/Stockland Martel.
Photographer John Midgley has lived next to the Brooklyn Circus’ flagship store for the past five years. His fascination with the store’s staff, clothing and clientele inspired him to create a series of images featuring the many characters of the Brooklyn Circus. In these photographs, old meets new with the sort of whimsy and ease that can only happen in Brooklyn. All the models (and non-models) are involved with the company. It’s this sense of community that sets Midgley’s project apart from other retail campaigns.
Though Midgley began with no clear commercial goals in mind, his pictures soon appeared in the store’s windows and in several small advertisements. He and the creatives at Brooklyn Circus now hope to publish a photography book of the series.
July 9th, 2010
All Images © Tom Hussey
Texas based photographer, Tom Hussey reflects on his recent collaboration with the pharmaceutical company, Novartis for their ”Reflections” campaign.
”Based on an earlier portfolio image, I was awarded a job for an Alzheimer’s drug called the Exelon Patch made by Novartis. The Exelon Patch helps patients maintain long-term memories during the early stages of this horrific disease. I was fortunate to be included in a lot of the early concept stages for the campaign. I knew immediately location scouting and casting were going to be very important to evoke the emotions associated with the disease. The campaign has been extremely successful for the promotion of the brand and people universally respond to the images. After we shot the campaign, the images went into testing and legal review. They were so well received that the images, all 10 of them, were printed full page in the brochures and other collateral.” -Tom Hussey
Tom Hussey’s compelling photography has recently been featured in Communication Arts 2010 Photography Annual. To view more of his work click here.
All Photos © Thomas Hoeffgen
The enthusiasm and passion with which soccer is played in Africa are inevitably transferred to the onlooker. Internationally successful fashion and advertising photographer Thomas Hoeffgen (*1968 in Kiel) experienced the same thing when he flew to Nigeria in 1999 for a story on soccer. He became so interested in the subject that he spent the next several years taking unusual, direct photographs of players and spectators in Nigeria, Namibia, Botswana, Zambia, Malawi, and South Africa. Hoeffgen’s images take us from the continent’s typical improvised sandlots with their two wooden posts forming a makeshift goal to the concrete stadiums in the city with their floodlights and grandstands. Remarkably honest photographs, since no one takes notice of the man behind the camera—the only thing that counts here is the game. Fore more information on Hoeffgen’s Book, African Arenas, click here.